The Love Pill: Future Brave New Drug of the Masses?

By Tai Carmen

“The warm, the richly colored, the infinitely friendly world of soma-holiday. How kind, how good-looking, how delightfully amusing every one was! […] Swallowing half an hour before closing time, that second dose of soma had raised a quite impenetrable wall between the actual universe and their minds.”

~ Aldous Huxley, Brave New World

You may soon be able to get a prescription for falling in love.

A team of Oxford researchers are working on a pill to recreate the feeling of being in the honeymoon stage. They aim to accomplish this by combining pheromones, testosterone (to up sex drive,) Oxytocin and Vasopressin — naturally occurring “bonding chemicals” produced by the body at the early stages of a relationship — CRH (a hormone that induces the fear of separation) and Entactogens, a “feel good” drug similar to MDMA.

There you have it folks, the recipe for love: one part sex, another part bonding, mix in the fear of separation and some ecstasy. Or so the Oxford research team is hoping.

While the love pill might seem to many like the absurd and even chilling culmination of a cultural trajectory best left to science fiction, others wonder if perhaps it might not have some therapeutic effect.

Take for instance the success researchers have had with treating Post Traumatic Shock with MDMA (known for its street name, ecstasy.) According to Science Daily, “participants treated with a combination of MDMA and psychotherapy saw clinically and statistically significant improvements in their PTSD — over 80% of the trial group no longer met the diagnostic criteria for PTSD, stipulated in the Diagnostic and Statistical Manual of Mental Disorders IV (DSM-IV-TR) following the trial, compared to only 25% of the placebo group. In addition, all three subjects who reported being unable to work due to PTSD were able to return to work following treatment with MDMA.”

Likewise, psychologists like Harvard researcher Richard Doblin have long been interested in the empathy enhancing effects of MDMA for possible use in marriage counseling. Though the 1986 criminalization of the drug has hampered such investigation, there has been renewed interest on this front in the past few years.

The theory goes that breakthroughs in communication and emotional vulnerability could be stimulated by this kind of neurochemical enhancement in a therapy situation.

But where do we draw the line when tinkering with brain chemistry? Is happiness more important than authenticity? Judging from the statistics — one in ten Americans is currently taking antidepressants — it would appear the answer for many is yes.

In their paper, Neuroenhancement of Love and Marriage: The Chemicals Between Us, the scientists researching the new love pill suggest:

“Even if love were not authentic, authenticity is not an overriding or exclusive value. People can trade a degree of authenticity for other values in their lives.”

And somewhere Aldous Huxley is rolling over in his grave.

Huxley penned the classic and increasingly prophetic dystopian novel, Brave New World, in 1931, about a future society imprisoned by their own addiction to escapism. A key medium of escape: soma, a drug of the future masses.

Huxley creates the vision of an overmedicated society, wherein, as author Neil Postman puts it: people have “come to love their oppression, to adore the technologies that undo their capacities to think.”

In comparing Huxley’s Brave New World with the famous dystopian novel 1984 by George Orwell, Postman notes:

“What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one. Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that we would be reduced to passivity and egoism.

“Orwell feared that the truth would be concealed from us. Huxley feared the truth would be drowned in a sea of irrelevance. Orwell feared we would become a captive culture. Huxley feared we would become a trivial culture.”

The propagandized phrase “A gram is better than a damn” floats around Huxley’s world and people routinely check out for “holidays” via pharmaceutical enhancement:

“I don’t understand anything,” she said with decision, determined to preserve her incomprehension intact. “Nothing. Least of all,” she continued in another tone “why you don’t take soma when you have these dreadful ideas of yours. You’d forget all about them. And instead of feeling miserable, you’d be jolly. So jolly.” (Brave New World.)

Of course, people have been hawking love potions for time immemorial, and it hasn’t worked yet. But with science on their side, today’s researchers might be the first to create a true love drug.

There is something about seeing the same thing — the face of your beloved, for instance — over and over again, which creates a kind of automatic pilot of the mind. It seems that often the more we see something, the less we see it. Consciously grounding oneself in the moment can help. But to create a way to see our partners with fresh eyes could indeed have a revitalizing effect on stalled relationships.

Still, the Huxlian implications have this author wondering what kind of pain could be repressed, what kind of problems ignored, with the help of such a pill. We touch fire, it hurts, we withdraw our hand. What would happen if we anesthetized that hand? We might wind up playing with fire until our hand fell off.

Take this metaphor to the emotional level. Pain is our body’s natural warning mechanism, telling us that something is wrong, indicating a need for change. If we simply synthetically engineer our chemicals to send us messages that everything is wonderful when, in reality, it is not, the danger of losing touch with one’s natural sense of truth — for choosing self-deception over needed change — seems great.

And if a feeling of connection can be artificially induced, what true breakthroughs — which would require, perhaps, facing unpleasant truths — could remain unplumbed in a relationship? To me, it seems like a recipe for arresting growth, both in the individual and the relationship.

But in a society where many people would rather be happy than authentic, and most women would rather look young than real — there could be a true market for the love pill.

My authenticity, and all the feelings which go along with it, is important to me. My feelings, both good and bad, guide me like a compass, and tell me when I’m languishing in some un-constructive headspace or circumstance by increasing emotional pain, like a warning. Like most artists — and I’d wager to guess, most people — I have my ups and downs. But my “downs” mean something to me, as much as my “ups.” Coming through a bad time, I always feel like I have managed to change something awry in myself or my life. Something I wouldn’t have been forced to address if I had synthetically induced the sensation of feeling better.

I know these statements are considered controversial by some. When I suggested in The Politics of Normalcy that the dominance and commonplace usage of anti-anxiety medication in today’s culture was perhaps depriving us of the important philosophical journey of facing our existential angst head-on, I received a deluge of comments — some hostile — suggesting that I simply didn’t understand what it was like for those seriously crippled by anxiety.

It’s a personal choice for each, certainly. But my (admittedly self-assigned) job here at Parallax is to investigate cultural trends and their implication across the wider historical backdrop of mankind’s journey, and the truth is, these pharmaceutical developments are incredibly new. It’s only prudent to discuss all angles.

I don’t mean to imply that taking medication is equivalent to a lobotomy. Obviously, a slight boost in serotonin doesn’t change a person’s essential values. But the whole idea that we are chemically “fixing” a problem when we “normalize” a person’s neurochemistry contains language which, to me, is a red flag. What is normal? Someone who is happy working nine hours a day? Interesting. Who does that equation benefit?

Could it be the machine of society? That Prozac makes for happy worker bees, while discontent citizens brew rebellion?

My concern is that in a future where love and happiness can both be artificially induced, we make ourselves incredibly vulnerable to becoming a society like Huxley’s Brave New World. The subliminal message seems to be: Why change your life when you can just change your chemistry? Why change the world when you can just change how you feel about it?

What do you think?