Creative Connections & The Science of Inspiration

March 29, 2012 § 9 Comments

By Tai Carmen

“The creative act is a letting down of the net of human imagination into the ocean of chaos on which we are suspended, and the attempt to bring out of it ideas.” ~ Terence McKenna 

The creative spark — that incandescent flash of insight known as a breakthrough — is known for being unpredictable, elusive and mysterious. Yet over the past few decades, cognitive psychologists have been studying the various neurological processes behind creativity.

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Research led by Mark Beeman and John Kounios has identified where the flash of insight comes from when a creative problem has been solved.

“In the seconds before the insight appears,” explains Jonah Lehrer, author of Imagine: How Creativity Works, “a brain area called the superior anterior temporal gyrus (aSTG) exhibits a sharp spike in activity. This region, located on the surface of the right hemisphere, excels at drawing together distantly related information, which is precisely what’s needed when working on a hard creative problem.”

 

Michael Michalko, author of Creative Thinkering, agrees: “Creativity comes from observing the relationships between objects and making metaphorical-analogical connections […]

“If one particular style of thought stands out about creative genius, it is the ability to make juxtapositions between dissimilar subjects. Call it a facility to connect the unconnected that enables them to see things to which others are blind.

Leonardo da Vinci forced a relationship between the sound of a bell and a stone hitting water. This enabled him to make the connection that sound travels in waves.”

Researchers of brain function have found that certain factors increase the likelihood of receiving an insight. For instance, subjects exposed to a short comedic video boosted creative solution performance by 20%.

Interestingly, studies conducted at the University of Illinois at Chicago found that drunk test subjects given word problems outperformed their sober peers by 30%!

The insight puzzles given were ‘remote associates,’ in which a person is asked to find an additional word that goes with a triad of words. For example:

Pine Crab Sauce 

(the answer is below the picture)

(The answer is “apple” — pineapple, crabapple, applesauce.)

Why would subjects exposed to comedy score higher than peers not treated with a laugh? The same reason drunk subjects outperformed their sober peers.

“The answer,” according to Lehrer “involves the surprising advantage of not paying attention. […] We might be focused, but we’re probably focused on the wrong answer.”

Creative blocks occur when the logical left hemisphere of the brain has reached an impasse with its linear, systematic approach; interrupting its frustrated obsession with the wrong questions can free up the right hemisphere to supply the essential fresh connection. Relaxation helps.

“This research,” expounds Lehrer, “explains why so many major breakthroughs happen in the unlikeliest of places, whether it’s Archimedes in the bathtub or the physicist Richard Feynman scribbling equations in a strip club, as he was known to do. It reveals the wisdom of Google putting ping-pong tables in the lobby and confirms the practical benefits of daydreaming. As Einstein once declared, ‘Creativity is the residue of time wasted.'”

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 So next time you’re hitting your head against the wall of some creative problem, give the left brain a break and take a shower, play a game, drink a beer, watch a comedy video, take a nap or take yourself on a walk.

Studies show, this is a bona fide part of the creative process! The insight hiding in the superior anterior temporal gyrus of the brain needs a chance to offer its fresh connection.

“If you’re trying to be more creative,” concludes Lehrer, “one of the most important things you can do is increase the volume and diversity of the information to which you are exposed. Steve Jobs famously declared that ‘creativity is just connecting things.’ Mr. Jobs argued that the best inventors seek out ‘diverse experiences,’ collecting lots of dots that they later link together.

“Instead of developing a narrow specialization, they study, say, calligraphy (as Mr. Jobs famously did) or hang out with friends in different fields. Because they don’t know where the answer will come from, they are willing to look for the answer everywhere.”

“Original ideas,” agrees Michael Michalko, “inevitably are created by conceptually blending subjects from different universes into something new.”

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